Harry Potter and the Half-Blood Prince followed up its record smashing $22.2 million midnight outings with another $36 million during the day on Wednesday for a full opening day tally of $58.2 million. That’s the second largest Wednesday haul on record behind Transformers: Revenge of the Fallen‘s $62 million but, more importantly, well above the $44.2 million tally that Harry Potter and the Order of the Phoenix debuted with in 2007. It also clocks in as the fourth largest overall opening day behind The Dark Knight, Tranformers 2, and Spider-Man 3.
The midnight showings represented 38% of Wednesday’s overall take, which is by far the highest on record. Order of the Phoenix‘s and Transformers 2‘s midnights represented 27% and 26% of their respective Wednesday debuts. This is not an indication of bad word-of-mouth but instead due to a combination of a wider and more heavily marketed midnight release and two full years of pent-up demand since Order of the Phoenix, the longest amount of time between Potter films. This will probably result in a very hefty Thursday drop-off. Order of the Phoenix dropped 58% on its first Thursday so look for Half-Blood Prince to drop by more than 60% for around $22 million during its second day of release. This is still a very impressive start and puts Potter in a position to take in as much as $100 million over the weekend.
Recent and related articles:
- ‘Half-Blood Prince’ Shatters Midnight Record
- ‘Transformers 2′ Tops $200 Million in 5 Days
- ‘Transformers 2′ Smashes Wednesday Record
- ‘Harry Potter and the Half-Blood Prince’ moves to summer ‘09